Build Your Coaching Business with a Book

You’re a coach. You know your shit. You get your clients amazing results.

Yet you struggle to feel credible.

You know what’s gonna supercharge your credibility?

Writing a book.

Is this you?

  • “It’s going to take too long.”
  • “It’s too hard.”
  • “I don’t have time.”
  • “I’m not a writer.”
  • “What would I even write about?”
  • “I don’t know the first thing about publishing or book marketing.”
  • “I might start, but I’ll never finish.”

Ready for…

  • A simple, step-by-step writing process?
  • All the support you need to crush any obstacle that comes your way?
  • The inside scoop on what’s essential and what’s a waste of time?

You deserve a guide who will make sure you reach your goal.

I get it. Publishing a book can feel daunting.

And the last thing you want is another big project that seems more scary than fun.

But what if you knew you could get your book done in manageable chunks?

And what if you had a partner, keeping you pumped and on track from zero to launch?

It’s my job—and my joy—to take the grind out of the book-production process, so you can relax and release your genius.

Plenty of coaches dream about writing a book. Most of them never get started. Many more start but don’t finish. Why?

  • Because they lack accountability and support. It’s lonely, writing a book on your own!
  • Because they default to doing shit that’s urgent but not important.
  • Because they lack a clear plan that will keep them going when inspiration fails.


This simple, done-with-you publishing program

  • Works for Type A perfectionists who labor for hours over a single Facebook post—we’ll get you knocking out that shitty first draft in no time!
  • Works for “non-writers.” If you can write a social media update, you can produce the raw material you need to get started.
  • Works for whirling dervishes. The first think we’ll do is tackle your calendar—and find you a few hours a week for your book.

In just 12 months, you’ll go from blank page to published, investing no more than an hour a day.

Plan (1 month)

Want to build a solid house? Lay a firm foundation. In month one, we’ll nail your idea, and develop a powerful outline.

Draft (3-6 months)

Why face the blank page when you don’t have to? Armed with your custom writing plan, all you’ll have to do, each session, is complete one clearly defined task. Plus, we’ll check in regularly to keep you on pace and roll those writing blocks right out of the way.

Perfect (2 months)

Relax. Take a break. Forget what you’ve written. Then do some light clean-up, in preparation for a big-picture edit by a qualified professional. I’ll guide you through the revision process, as well as the copy-edit and proofread.

Publish & Launch (3 months)

This is the fun part! You’ll work with designers to transform your manuscript into a book; then you’ll get to share it with readers, and put it to work as your most valuable marketing tool.

Here’s what you get:

  • Private coaching calls, once every one or two weeks (depending on where you are in the process).
  • Email support, Monday through Friday—I’ll reply within 48 hours.
  • Help finding and vetting the publishing professionals who are right for you.
  • Custom guidance that accounts for your other commitments, your strengths and weaknesses, and what motivates you to get shit done.
  • A partner who will help you hold your vision and overcome obstacles every step of the way.

Your investment: $5,000

Yes, you could do it yourself.

But why waste your time researching publishing options and puzzling over “reflowable” layouts when you could be doubling down on your business, and communicating from your zone of genius?

Or risk dropping the project entirely, so you can focus on stuff that seems more urgent?

Yes, you could seek an agent and a book deal.

But why waste years chasing a business arrangement with a big corporation whose goals and vision for your book don’t necessarily align with yours?

Yes, you could wait till you have more time.

But when will that be?

Your future self is calling. What’s it costing you to ignore that call?



Now it’s time for a little “unselling.”

This program is not for you if:

  • You undervalue your time and brainpower, and would rather do most things yourself.
  • You’re not seeking a comprehensive solution.
  • You don’t care about quality; you want your book published yesterday.

Build Your Coaching Business with a Book Guarantee:

If you don’t get your book launched within 12 months of your start date, I’ll work with you for another 3 months, at no additional charge.

Hi, I’m Helen.

I graduated from Harvard in 1999, with a degree in visual art.

Then I joined a cult (called Zendik Farm).

In 2004, shortly after leaving Zendik, I came across a book by one of my Harvard classmates. Staring at its spine, on the library shelf, I envied her. And realized that I wanted nothing more than to find my own book, on a library shelf, someday.

But how the hell would I do that? I suffered from severe verbal constipation. I wanted everything I wrote to be perfect the first time. I’d never written anything longer than a dozen pages. And I had no idea what to write about.

In 2018, I published Mating in Captivity, an award-winning memoir of my cult experience.

The process of writing, publishing, and marketing that book transformed me—from a wannabe into an authority. From some girl with a blog to the go-to source for the Zendik-curious.

Along the way, I dissolved my writer’s block. Faced down my fears of revising. Charted my own badass path to publication. Learned how to market the hell out of my story.

In 2022, I got certfied as a life coach, by The Life Coach School.

Now? I want nothing more than to help you realize your dream of claiming your authority. And blowing up your business. By writing a book that makes you the go-to source for your niche.